We are The Opinion Company
We are The Opinion Company
We are The Opinion Company
We are The Opinion Company
We are The Opinion Company
We discover answers to key questions and help our clients succeed with powerful insights and ideas
Customer ExperienceWe observe your customers' experience at key touch-points with your brand to understand barriers and triggers to purchase. |
Research OptimisationWe examine your existing research programmes and find ways of making them more insightful and more cost effective. |
Retail ImpactWe gather customer feedback wherever they are, at any time and in any channel. If they are delighted or unhappy we tell you why. |
Brand StrategyWe measure customer reactions to your strategic plans to identify pitfalls, minimise risk, create opportunities and maximise growth. |
Marketing EffectivenessWe assess whether your creative and channels are right for the audience. Are you persuading people to engage with your offer? |
Proposition DevelopmentWe explore your ideas and concepts to find the most compelling. If they don't excite we find out why and how to make them better. |
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FLEXIBLE, EXPERIENCED, HONEST, DIFFERENT
We love what we do and clients say it shows in the way we work and in the insights we give them.
We ListenWe truly care about your business needs, ambitions and goals. |
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We ChallengeWe love tough problems and will ask you tricky questions. |
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We CollaborateWe want to work as a team as this leads to smarter insights. |
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We InspireWe get stakeholders to use insight and drive action in your business. |
Phil co-founded The Opinion Company to discover insights that clients need in an increasingly complex, unpredictable and constantly shifting world
Matt co-founded The Opinion Company to gather people's feedback and opinions where and when they like to talk
Simon creates the technology that enables The Opinion Company to successfully engage with people to give truthful, rich and timely feedback
Manuela is based in Milan and directs all the customer feedback operations of The Opinion Company in Europe and beyond
We are The Opinion Company
New technologies have changed the way that people interact with brands. Former linear relationships have been replaced by complex multi-channel webs which need new ways of seeking insight
Insight AmbassadorsUsing interviewers who represent the brand (stylish, motivated, engaging) and reflect the profile and mindset of its customers. |
Consumer DatabasesUsing 100+ global panels gives us unrivalled consumer access, whilst marketing databases let us reach wider, deeper and more insightfully. |
Online CommunitiesA uniquely effective way to ask complex questions, gain deeper insight and track consumer behaviour longitudinally. |
App DevelopmentMobile apps allow feedback at the exact point of brand interaction. Our apps are designed to engage and motivate. |
Social MediaGoing beyond what is being said to why it is being said, knowing who is talking and learning their real motives. |
On-DeviceFeedback at the moment of brand exposure, in real time, and at a time convenient for the customer not the client or the agency. |
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We are The Opinion Company
We were asked to develop a deeper sense of the dynamics and ‘codes’ of luxury food shopping. Using video ethnography and behavioural economics we redefined the understanding of luxury experience and created category and range plans to deliver those expectations.
We run a challenging multi channel project combining social media listening, online community and mobile surveys to identify the real reasons for the decline of UK's pub industry. We redefined the understanding of consumer behaviour in this market
We overlaid a client's complex segmentation model onto an online community to observe how each segment's expectations, behaviours, attitudes and experiences changed longitudinally during the entire purchase journey for foreign currency.
We replaced a traditional Exit survey with a nimble tablet-based study using brand ambassador interviewers. Shopper feedback is recorded using our custom-made App and reported on mobile dashboards for 30 retail centres in 15 countries - 40,000 opinions annually.
We are The Opinion Company
We love discovering powerful insights for our clients and helping them succeed
We are The Opinion Company
We would love to hear from YOU