The Opinion Company - We Discover Consumer Insights and Help Clients Bridge the Gaps Between Customer Expectations and Customer Experience

We are The Opinion Company

Making Insights Shine

We discover illuminating insights

We are The Opinion Company

Listening Where and When it Matters

We collect opinions and feedback when it suits your customers

We are The Opinion Company

Working in Partnership

We understand your challenges and deliver what we promise

We are The Opinion Company

Working in Partnership

We understand your challenges and deliver what we promise

We are The Opinion Company

We would Love to meet YOU

Let's meet up to make things happen!

WE TURN CUSTOMER OPINIONS INTO CLIENT GROWTH

By finding answers to key questions and helping you with powerful insights and ideas

Brand Strategy

We measure customer reactions to your future plans to improve opportunities, minimise risk and maximise growth.

Channel Experience

We evaluate all channels where customers experience your presence. If they are delighted or unhappy we tell you why.

Proposition Development

We evaluate your ideas and concepts to find the most compelling. If they don't excite we find out why and how to make them better.

Research Optimisation

We review your existing research and find ways to make it more insightful and more cost effective.

Communications

We assess whether your messages and media are right for the audience. Are people engaging with what you are saying?

Customer Satisfaction

We measure what your customers experience in real life and how this meets their expectations.

WE EXCEL IN THE ART AND SCIENCE OF LISTENING

People often want to give their feedback but find it difficult

	We Define We ask the best questions for the answers you need
	We Reach We listen to your customers in their preferred feedback channels
	We Measure We collect accurate, robust and reliable views and opinions
	We Report We deliver actionable and engaging recommendations

WE ENJOY WORKING IN A BROAD RANGE OF SECTORS

RETAIL

HOSPITALITY

TRAVEL

TECHNOLOGY

WE ARE FLEXIBLE, EXPERIENCED, HONEST AND DIFFERENT

Clients tell us it shows by the way we work and the solutions we provide

We Listen

We really care about your business needs and goals. Your success is our success.

We Challenge

We relish tough problems and focus on what is really important for you.

We Collaborate

We are easy to work with. True engagement brings smarter answers.

We Inspire

We build stories to embed insight and drive action in your business.

WE USE MANY CHANNELS TO LISTEN TO CONSUMER OPINIONS

Former linear relationships between brands and their customers are now complex multi-channel webs which need new approaches

We use Consumer Databases

Using 100+ global panels gives us unrivalled consumer access, whilst marketing databases let us reach wider, deeper and more insightfully.

We use Apps

Mobile apps allow feedback at the exact point of brand interaction. Our apps are designed to engage and motivate.

We use Online Communities

A uniquely effective way to ask complex questions, gain deeper insight and track consumer behaviour longitudinally.

We use Insight Ambassadors

Using interviewers who represent the brand (stylish, motivated, engaging) and reflect the profile and mindset of its customers.

We use On-Device

Feedback at the moment of brand exposure, in real-time, and at a time convenient for the customer, not the client or the agency.

We use Social Media

Going beyond what is being said to why it is being said, knowing who is talking and learning their real motives.

Have a project you'd like to KICKSTART?

Please get in touch to discover amazing new insights

WE HAVE WORKED ON SOME TRULY INNOVATIVE PROJECTS

We were asked to develop a deeper sense of the dynamics and ‘codes’ of luxury food shopping. Using video ethnography and behavioural economics we redefined the understanding of luxury experience and created category and range plans to deliver those expectations.

We ran a challenging multi channel project combining social media listening, online community and mobile surveys to identify the real reasons for the decline of UK's pub industry. We redefined the understanding of consumer behaviour in this market

We overlaid a client's complex segmentation model onto an online community to observe how each segment's expectations, behaviours, attitudes and experiences changed longitudinally during the entire purchase journey for foreign currency.

We replaced a traditional Exit survey with a nimble tablet-based study using brand ambassador interviewers. Shopper feedback is recorded using our custom-made App and reported on mobile dashboards for 30 retail centres in 15 countries - 40,000 opinions annually.

We now get much quicker, deeper feedback from multiple view points from different customer types on a more timely basis. We now deliver services more effectively.

Matt Burke - McArthurGlen

You have been bang on in terms of collecting customer feedback in multiple channels. The output is now driving our core strategy planning.

Alistair Rennie - Google

Your combined use of social media, communities and surveys has produced insight never available to us before. It has been a revelation.

Andy Shaw - CAMRA

Using interviewers that reflect our estate's shoppers, stylish, young and engaging, has been ground-braking. No one has been able to provide this before.

Leanne Peters - Canary Wharf Group

This is now the fourth year we've worked with The Opinion Company and the service you provide is amazing. Thank you guys!

Luis Fernandez - Expedia

I love The Opinion Company. Absolutely amazing results and experience and an environment where you interact with incredible talent!

Margot Laudon - Think DO

WE WORK WITH SOME OF THE WORLD'S LEADING BRANDS

We are very proud of our relationships and the results we achieve for our clients

SAMSUNG

CAMRA

CANARY WHARF

McARTHURGLEN

BEST BUY

SKY

McDONALDS

EXPEDIA

HI, MY NAME IS CLAIRE AND I AM YOUR CUSTOMER

You spend a lot of time, money and effort trying to persuade me to buy your products and services

But do you stop and listen to what I really think and need? Here's how I feel about my relationship with your brand ....

HAVING A GREAT TEAM MAKES GREAT INSIGHTS HAPPEN

We thrive on helping our clients listen to their customers

MANUELA

Manuela is based in Milan and directs all the customer feedback operations of The Opinion Company in Europe and beyond

SIMON

Simon creates technologies that enable The Opinion Company to engage with consumers to give honest feedback in their preferred channels

MATT

Matt co-founded The Opinion Company to help businesses and customers get closer by bridging gaps between expectations and experience

PHIL

Phil co-founded The Opinion Company to discover insights that clients need in an increasingly complex, unpredictable and shifting world

Making Insights Shine

We discover illuminating insights

Listening Where and When it Matters

We collect opinions and feedback when it suits your customers

Working in Partnership

We understand your challenges and deliver what we promise

Working in Partnership

We understand your challenges and deliver what we promise

We would Love to meet YOU

Let's meet up to make things happen!

WE TURN CUSTOMER OPINIONS INTO CLIENT GROWTH

Brand Strategy

Channel Experience

Proposition Development

Research Optimisation

Communications

Customer Satisfaction

We Define

We Reach

We Measure

We Report

WE ENJOY WORKING IN A BROAD RANGE OF SECTORS

RETAIL

HOSPITALITY

TRAVEL

TECHNOLOGY

WE ARE FLEXIBLE, EXPERIENCED, HONEST AND DIFFERENT

We Listen

We Challenge

We Collaborate

We Inspire

WE USE MANY CHANNELS TO LISTEN TO CONSUMER OPINIONS

We use Consumer Databases

We use Apps

We use Online Communities

We use Insight Ambassadors

We use On-Device

We use Social Media

Have a project you'd like to KICKSTART?

Please get in touch to discover amazing new insights

WE HAVE WORKED ON SOME TRULY INNOVATIVE PROJECTS

We now get much quicker, deeper feedback from multiple view points from different customer types on a more timely basis. We now deliver services more effectively.

Matt Burke - McArthurGlen

You have been bang on in terms of collecting customer feedback in multiple channels. The output is now driving our core strategy planning.

Alistair Rennie - Google

Your combined use of social media, communities and surveys has produced insight never available to us before. It has been a revelation.

Andy Shaw - CAMRA

Using interviewers that reflect our estate's shoppers, stylish, young and engaging, has been ground-braking. No one has been able to provide this before.

Leanne Peters - Canary Wharf Group

This is now the fourth year we've worked with The Opinion Company and the service you provide is amazing. Thank you guys!

Luis Fernandez - Expedia

I love The Opinion Company. Absolutely amazing results and experience and an environment where you interact with incredible talent!

Margot Laudon - Think DO

WE WORK WITH SOME OF THE WORLD'S LEADING BRANDS

SAMSUNG

CAMRA

CANARY WHARF

McARTHURGLEN

BEST BUY

SKY

McDONALDS

EXPEDIA

HI, MY NAME IS CLAIRE AND I AM YOUR CUSTOMER

HAVING A GREAT TEAM MAKES GREAT INSIGHTS HAPPEN

MANUELA

SIMON

MATT

PHIL