We are The Opinion Company
We discover answers to key questions and help clients with powerful insights and ideas
Brand StrategyWe measure customer reactions to your strategic plans to identify pitfalls, minimise risk, create opportunities and maximise growth. |
Customer ExperienceWe observe your customers' experience at key touch-points with your brand to understand barriers and triggers to purchase. |
Proposition DevelopmentWe explore your ideas and concepts to find the most compelling. If they don't excite we find out why and how to make them better. |
Marketing EffectivenessWe assess whether your creative and channels are right for the audience. Are you persuading people to engage with your offer? |
Research OptimisationWe review your existing research programmes and find ways of making them more insightful and more cost effective. |
Retail ImpactWe gather customer feedback wherever they are, at any time and in any channel. If they are delighted or unhappy we tell you why. |
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PUTTING THE CUSTOMER AT THE HEART OF YOUR BUSINESS
We bridge gaps between customer expectations and their experience
We MeasureWe listen to your customers in their preferred channels to understand their needs and their existing customer experience |
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We DefineWe identify gaps in their experience and inform you whether evolution or revolution is needed to capture your customers' hearts |
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We DiagnoseWe highlight critical barriers and pain points, and the extent to which they can be improved and how |
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We DesignWe work with your stakeholders to align your proposition to your customer expectations |
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We DeliverWe create customer journey strategies and ensure that you engage with customers in the right touchpoints and channels |
Phil co-founded The Opinion Company to discover insights that clients need in an increasingly complex, unpredictable and constantly shifting world
Matt co-founded The Opinion Company to help businesses and customers get closer by bridging gaps between expectations and experience
Graham is a highly experienced insight professional whose role at The Opinion Company is to help clients gain much better understanding of their customers
Manuela is based in Milan and directs all the customer feedback operations of The Opinion Company in Europe and beyond
Kat coordinates and manages complex customer feedback programmes for The Opinion Company across multiple channels and geographies
Simon creates technologies that enable The Opinion Company to engage with people to give truthful, rich and timely feedback in their preferred channels
We are The Opinion Company
We love what we do and clients tell us it shows by the way we work and the solutions we provide
We ListenWe really care about your business needs and goals. Success depends on making the journey together. |
We ChallengeWe relish tough problems and will ask you questions until we find the right solution to your business needs. |
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We CollaborateWe want to work as a team. Real two way engagement brings smarter answers. |
We InspireWe work with all stakeholders to embed insight and drive action in your business. |
We are The Opinion Company
New technologies have changed the way that people interact with brands. Former linear relationships have been replaced by complex multi-channel webs which need new approaches
Online CommunitiesA uniquely effective way to ask complex questions, gain deeper insight and track consumer behaviour longitudinally. |
Consumer DatabasesUsing 100+ global panels gives us unrivalled consumer access, whilst marketing databases let us reach wider, deeper and more insightfully. |
Social MediaGoing beyond what is being said to why it is being said, knowing who is talking and learning their real motives. |
App DevelopmentMobile apps allow feedback at the exact point of brand interaction. Our apps are designed to engage and motivate. |
On-DeviceFeedback at the moment of brand exposure, in real time, and at a time convenient for the customer not the client or the agency. |
Insight AmbassadorsUsing interviewers who represent the brand (stylish, motivated, engaging) and reflect the profile and mindset of its customers. |
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We are The Opinion Company
We were asked to develop a deeper sense of the dynamics and ‘codes’ of luxury food shopping. Using video ethnography and behavioural economics we redefined the understanding of luxury experience and created category and range plans to deliver those expectations.
We run a challenging multi channel project combining social media listening, online community and mobile surveys to identify the real reasons for the decline of UK's pub industry. We redefined the understanding of consumer behaviour in this market
We overlaid a client's complex segmentation model onto an online community to observe how each segment's expectations, behaviours, attitudes and experiences changed longitudinally during the entire purchase journey for foreign currency.
We replaced a traditional Exit survey with a nimble tablet-based study using brand ambassador interviewers. Shopper feedback is recorded using our custom-made App and reported on mobile dashboards for 30 retail centres in 15 countries - 40,000 opinions annually.
We are The Opinion Company
We would love to hear from YOU