We are The Opinion Company

 

Making Insights Shine

 

We are an agency that discovers illuminating insights

 

 

What we do

 

We are The Opinion Company

 

Creating Happy Customers

 

We help bridge the gap between customer expectations and experience

 

 

What we deliver

 

We are The Opinion Company

 

Working in Partnership

 

We understand client challenges and deliver what we promise

 

 

How we work

 

We are The Opinion Company

 

Having Enquiring Minds

 

We do curiosity, innovation, creativity and ideas

 

Where we look

 

We are The Opinion Company

 

We would Love to meet YOU

 

Let's meet up to see if there's chemistry!

 

 

Meet our team

The Opinion Company
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+44 (0)203 507 1963

     We are The Opinion Company

TURNING CUSTOMER OPINIONS INTO GROWTH

We discover answers to key questions and help clients with powerful insights and ideas

 

 
Customer Experience

We observe your customers' experience at key touch-points with your brand to understand barriers and triggers to purchase.

  
 
Proposition Development

We explore your ideas and concepts to find the most compelling. If they don't excite we find out why and how to make them better.

  
 
Research Optimisation

We review your existing research programmes and find ways of making them more insightful and more cost effective.

  
 
Brand Strategy

We measure customer reactions to your strategic plans to identify pitfalls, minimise risk, create opportunities and maximise growth.

  
 
Retail Impact

We gather customer feedback wherever they are, at any time and in any channel. If they are delighted or unhappy we tell you why.

  
 
Marketing Effectiveness

We assess whether your creative and channels are right for the audience. Are you persuading people to engage with your offer?

  
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PUTTING THE CUSTOMER AT THE HEART OF YOUR BUSINESS

We bridge gaps between customer expectations and their experience

 

 
We Measure

We listen to your customers in their preferred channels to understand their needs and their existing customer experience
 
We Define

We identify gaps in their experience and inform you whether evolution or revolution is needed to capture your customers' hearts

 
We Diagnose

We highlight critical barriers and pain points, and the extent to which they can be improved and how
 
We Design

We work with your stakeholders to align your proposition to your customer expectations
 
We Deliver

We create customer journey strategies and ensure that you engage with customers in the right touchpoints and channels

 

HAVING A GREAT TEAM MAKES GREAT THINGS HAPPEN

That’s when we’re most happy - when we’re making things happen for our clients

Phil

Phil co-founded The Opinion Company to discover insights that clients need in an increasingly complex, unpredictable and constantly shifting world

Matt

Matt co-founded The Opinion Company to help businesses and customers get closer by bridging gaps between expectations and experience

Simon

Simon creates technologies that enable The Opinion Company to engage with people to give truthful, rich and timely feedback in their preferred channels

Manuela

Manuela is based in Milan and directs all the customer feedback operations of The Opinion Company in Europe and beyond

Kat

Kat coordinates and manages complex customer feedback programmes for The Opinion Company across multiple channels and geographies

Brian

Brian is The Opinion Company expert for finding the right people and their feedback and to crunch numbers into meaningful insights

 

     We are The Opinion Company

FLEXIBLE, EXPERIENCED, HONEST, DIFFERENT

We love what we do and clients tell us it shows by the way we work and the solutions we provide

 
We Listen

We really care about your business needs and goals. Success depends on making the journey together.

 		  
We Challenge

We relish tough problems and will ask you questions until we find the right solution to your business needs.

  
 
We Collaborate

We want to work as a team. Real two way engagement brings smarter answers.

 		  
We Inspire

We work with all stakeholders to embed insight and drive action in your business.

  

 

 

A Perfect project is Passion, Dedication, Creativity, and lots of strong black Coffee.

 

The Difference between the ordinary and extraordinary is just that little Extra.

 

We prefer to give  first class service. We leave second class to trains, planes and stamps.

 

     We are The Opinion Company

SOURCES OF CUSTOMER OPINION HAVE PROLIFERATED

New technologies have changed the way that people interact with brands. Former linear relationships have been replaced by complex multi-channel webs which need new approaches

 

 
Social Media

Going beyond what is being said to why it is being said, knowing who is talking and learning their real motives.

  
 
Consumer Databases

Using 100+ global panels gives us unrivalled consumer access, whilst marketing databases let us reach wider, deeper and more insightfully.

  
 
On-Device

Feedback at the moment of brand exposure, in real time, and at a time convenient for the customer not the client or the agency.

  
 
Insight Ambassadors

Using interviewers who represent the brand (stylish, motivated, engaging) and reflect the profile and mindset of its customers.

  
 
App Development

Mobile apps allow feedback at the exact point of brand interaction. Our apps are designed to engage and motivate. 

  
 
Online Communities

A uniquely effective way to ask complex questions, gain deeper insight and track consumer behaviour longitudinally.

  

 

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Have a project you'd like to KICKSTART?

Please get in touch to discover amazing new insights

 

 Start Here

 

 

     We are The Opinion Company

PLEASE TAKE A LOOK AT SOME OF OUR WORK

 

GOURMET NIGHTS

We were asked to develop a deeper sense of the dynamics and ‘codes’ of luxury food shopping. Using video ethnography and behavioural economics we redefined the understanding of luxury experience and created category and range plans to deliver those expectations. 

MINE'S A COFFEE

We run a challenging multi channel project combining social media listening, online community and mobile surveys to identify the real reasons for the decline of UK's pub industry. We redefined the understanding of consumer behaviour in this market

HOLIDAY CASH

We overlaid a client's complex segmentation model onto an online community to observe how each segment's expectations, behaviours, attitudes and experiences changed longitudinally during the entire purchase journey for foreign currency.

IN WITH THE NEW

We replaced a traditional Exit survey with a nimble tablet-based study using brand ambassador interviewers. Shopper feedback is recorded using our custom-made App and reported on mobile dashboards for 30 retail centres in 15 countries - 40,000 opinions annually.

We now get much quicker, deeper feedback from multiple view points from different customer types on a more timely basis. We now deliver services more effectively.

Matt Burke - McArthurGlen

You have been bang on in terms of collecting customer feedback in multiple channels. The output is now driving our core strategy planning.

Alistair Rennie - Google

Your combined use of social media, communities and surveys has produced insight never available to us before. It has been a revelation.

Andy Shaw - CAMRA

Using interviewers that reflect our estate's shoppers, stylish, young and engaging, has been ground-braking. No one has been able to provide this before.

Leanne Peters - Canary Wharf Group

This is now the fourth year we've worked with The Opinion Company and the service you provide is amazing. Thank you guys!

Luis Fernandez - Expedia

I love The Opinion Company. Absolutely amazing results and experience and an environment where you interact with incredible talent!

Margot Laudon - Think DO

     We are The Opinion Company

GLOBAL BRANDS ARE SOME OF OUR SATISFIED CLIENTS

We are very proud of our relationships and the results we achieve for our clients

 

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HI, MY NAME IS CLAIRE AND I AM YOUR CUSTOMER

You spend a lot of time, money and effort trying to persuade me to buy your products and services

But do you stop and listen to what I really think and need? Here's how I feel about my relationship with your brand ....



  

 

+44 (0)203-507-1963

 

sayhello(at)theopinioncompany.com

 

 

 

     We are The Opinion Company

PLEASE GET IN TOUCH

We would love to hear from YOU

 

The Opinion Company

The Opinion Company