We overlaid a client's complex segmentation model onto an online community to observe how each segment's expectations, behaviours, attitudes and experiences changed longitudinally during the entire purchase journey for foreign currency.
By finding answers to key questions and helping you with powerful insights and ideas
Brand StrategyWe measure customer reactions to your future plans to improve opportunities, minimise risk and maximise growth. |
Research OptimisationWe review your existing research and find ways to make it more insightful and more cost effective. |
Customer SatisfactionWe measure what your customers experience in real life and how this meets their expectations. |
Proposition DevelopmentWe evaluate your ideas and concepts to find the most compelling. If they don't excite we find out why and how to make them better. |
Channel ExperienceWe evaluate all channels where customers experience your presence. If they are delighted or unhappy we tell you why. |
CommunicationsWe assess whether your messages and media are right for the audience. Are people engaging with what you are saying? |
We DefineWe ask the best questions for the answers you need |
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We ReachWe listen to your customers in their preferred feedback channels |
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We MeasureWe collect accurate, robust and reliable views and opinions |
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We ReportWe deliver actionable and engaging recommendations |
Clients tell us it shows by the way we work and the solutions we provide
We ListenWe really care about your business needs and goals. Your success is our success. |
We ChallengeWe relish tough problems and focus on what is really important for you. |
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We CollaborateWe are easy to work with. True engagement brings smarter answers. |
We InspireWe build stories to embed insight and drive action in your business. |
Former linear relationships between brands and their customers are now complex multi-channel webs which need new approaches
We use On-DeviceFeedback at the moment of brand exposure, in real-time, and at a time convenient for the customer, not the client or the agency. |
We use Consumer DatabasesUsing 100+ global panels gives us unrivalled consumer access, whilst marketing databases let us reach wider, deeper and more insightfully. |
We use Social MediaGoing beyond what is being said to why it is being said, knowing who is talking and learning their real motives. |
We use Online CommunitiesA uniquely effective way to ask complex questions, gain deeper insight and track consumer behaviour longitudinally. |
We use Insight AmbassadorsUsing interviewers who represent the brand (stylish, motivated, engaging) and reflect the profile and mindset of its customers. |
We use AppsMobile apps allow feedback at the exact point of brand interaction. Our apps are designed to engage and motivate. |
We overlaid a client's complex segmentation model onto an online community to observe how each segment's expectations, behaviours, attitudes and experiences changed longitudinally during the entire purchase journey for foreign currency.