Would you recommend NPS to a friend, relative or colleague?

If you were to recommend NPS to a friend, relative or colleague, what would your answer be? We were recently asked this question ourselves and answered a 7 or 8 out of 10. Here is why.

Read more...

The heaven or hell of Big Data

You can hardly open a business publication, surf the web or attend a marketing conference without hearing about Big Data and its claimed benefits. Here's what we think.

Read more...

Is insight really the needle in a haystack?

The present economic climate means that having the right marketing strategy in place has never been more important. Yet for many businesses this goal remains elusive.

Read more...