Are you really measuring the right things?
Published in Barriers and delights
Tuesday, 18 July 2017 12:49
Many businesses fall into the trap of measuring absolutely everything. After all, if you have lots of numbers you are bound to find something of significance. Really?
Read more...Are you running just to stay still?
Published in Opinion channels
Wednesday, 19 April 2017 14:20
The pace of market research is changing. New technologies and methodologies are influencing just about every aspect of the industry. Are you keeping up or standing still?
Read more...My mobile phone keeps asking me things
Published in Opinion channels
Thursday, 10 November 2016 12:52
Mobile market research and mobile surveys are hot. Researchers are coming round to the idea of doing insight collection using mobile devices. Slowly but getting there!
Read more...Nudging people with Behavioural Economics
Published in Idea exchange
Friday, 16 September 2016 09:28
Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.
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