Are you really measuring the right things?

Published in Barriers and delights

Tuesday, 18 July 2017 12:49

Many businesses fall into the trap of measuring absolutely everything. After all, if you have lots of numbers you are bound to find something of significance. Really?

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Are you running just to stay still?

Published in Opinion channels

Wednesday, 19 April 2017 14:20

The pace of market research is changing. New technologies and methodologies are influencing just about every aspect of the industry. Are you keeping up or standing still?

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My mobile phone keeps asking me things

Published in Opinion channels

Thursday, 10 November 2016 12:52

Mobile market research and mobile surveys are hot. Researchers are coming round to the idea of doing insight collection using mobile devices. Slowly but getting there!

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Nudging people with Behavioural Economics

Published in Idea exchange

Friday, 16 September 2016 09:28

Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.

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