The heaven or hell of Big Data
Published in I am not a number
Tuesday, 04 October 2016 10:18
You can hardly open a business publication, surf the web or attend a marketing conference without hearing about Big Data and its claimed benefits. Here's what we think.
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Nudging people with Behavioural Economics
Published in Idea exchange
Friday, 16 September 2016 09:28
Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.
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Creating a successful research community
Published in Opinion channels
Thursday, 14 July 2016 15:39
Online market research communities work in exactly the same way as any other communities in real life. But getting these right is not easy. Do you know what to do?
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Backwards in a forwards World
Published in Opinion channels
Wednesday, 10 February 2016 16:48
Would you drive your car with a blacked-out windscreen and the only way of steering ahead would be by looking in your mirror? Not likely! But this is just the case with tracking studies.
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