The heaven or hell of Big Data
Published in I am not a number
Tuesday, 04 October 2016 10:18
You can hardly open a business publication, surf the web or attend a marketing conference without hearing about Big Data and its claimed benefits. Here's what we think.
Read more...Nudging people with Behavioural Economics
Published in Idea exchange
Friday, 16 September 2016 09:28
Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.
Read more...Creating a successful research community
Published in Opinion channels
Thursday, 14 July 2016 15:39
Online market research communities work in exactly the same way as any other communities in real life. But getting these right is not easy. Do you know what to do?
Read more...Backwards in a forwards World
Published in Opinion channels
Wednesday, 10 February 2016 16:48
Would you drive your car with a blacked-out windscreen and the only way of steering ahead would be by looking in your mirror? Not likely! But this is just the case with tracking studies.
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