---
title: "The Opinion Company Awards"
url: https://theopinioncompany.com/awards/
description: "The Opinion Company Awards recognise clear, inclusive and actionable use of customer insight."
published: 2026-07-25
updated: 2026-07-25
---

# The Opinion Company Awards

Published 2026-07-25

Independent recognition

The programme recognises organisations that turn rigorous listening into better products, services, communications and customer experiences.

## What carries weight

Strong evidence, transparent methods, respect for participants and a visible connection between the insight gathered and the decision made.

## Insight clarity

For evidence that brings a difficult customer question into sharp focus.

## Research-led innovation

For an idea improved materially through customer research.

## Inclusive participation

For listening that includes relevant people who are often overlooked.

## Actionable evidence

For research that leads to a specific, defensible change.

## Awards register

Each published recognition is recorded here with its recipient, category, year and the evidence behind the decision.