Here is a light-hearted list of things we've learned from our online communities in 2013.

1. People are doing fewer outdoor activities than they did five years ago

2. Youngsters are not always first to follow a trend

3. Nearly all consumers trust recommendations from friends

4. Women spend more time on social networking than men

5. Never have your wedding during high tide

6. There’s nothing more valuable than a good babysitter

7. The best donuts are in Austin, Texas

8. The Spanish national anthem has no words

9. The only football teams that exclusively play the 2 5 3 formation are table football teams

10. The ice cream in commercials is usually mashed potatoes

11. Three quarters of people take their phone to the bathroom

12. People will pay fifty percent more for better customer service

13. A dissatisfied customer will tell twelve other people

14. Consumers are more likely to choose brands that have a loyalty programme

15. One in five married couples met online

16. Australia is the most aspirational tourist destination

17. The rear section of an aircraft is where you will feel the most turbulence 

18. On average a shopper will visit five shops to buy all their Christmas presents

19. People are most creative at night and least creative in the afternoons

20. Glaswegians are starting to sound like Cockneys because of EastEnders

21. Red underwear is popular in Wales and those in North-West England buy the most thongs

22. Haribos are so-named because of founder Hans Riegel and his hometown Bonn

23. The film Life of Brian remains banned in parts of Germany, but only on Good Friday

24. Amazon.com's original name was to be Relentless

25. The fear of having no mobile phone signal I called nomophobia

 

Happy New Year to everyone in 2014. What did 2013 teach you?