---
title: "Using The Opinion Exchange and Market Research Online Communities has enormous advantages over traditional market research. Together with social media tracking these tools become a huge resource of customer insight."
url: https://theopinioncompany.com/index.php/the-opinion-company-community-benefits/
description: "Using The Opinion Exchange and market research online communities has huge benefits over traditional market research"
---

# Using The Opinion Exchange and Market Research Online Communities has enormous advantages over traditional market research. Together with social media tracking these tools become a huge resource of customer insight.

- [Home](https://theopinioncompany.com/)
- [About](https://theopinioncompany.com/index.php/the-opinion-company-about)
- [People](https://theopinioncompany.com/index.php/the-opinion-company-people)
- [Clients](https://theopinioncompany.com/index.php/the-opinion-company-clients)
- [Thoughts](https://theopinioncompany.com/index.php/the-opinion-company-thoughts)
- [Careers](https://theopinioncompany.com/index.php/the-opinion-company-careers)
- [Contact](https://theopinioncompany.com/index.php/the-opinion-company-contact)

- [Unique Approach](https://theopinioncompany.com/index.php/the-opinion-company-unique-approach)
- [The Opinion Exchange](https://theopinioncompany.com/index.php/the-opinion-company-the-opinion-exchange)
- [Services](https://theopinioncompany.com/index.php/the-opinion-company-services)
- [Consumer Reach](https://theopinioncompany.com/index.php/consumer-reach)
- [Community in Action](https://theopinioncompany.com/index.php/the-opinion-company-community-in-action)
- [Deliverables for Insight](https://theopinioncompany.com/index.php/the-opinion-company-deliverables-for-insight)
- [Community Benefits](https://theopinioncompany.com/index.php/the-opinion-company-community-benefits)
- [Why Opinion Company?](https://theopinioncompany.com/index.php/the-opinion-company-why-opinion-company)

|  | **Real people**Communities serve as virtual "listening posts" where you can listen and learn from real people in their own environment. |  |  |  | **Deeper insight**You can explore each topic in-depth, getting more information, deeper understanding and better insight to support your decisons. |  |  |  | **Save time**Community members are accessible at any time. It's super convenient and you can use the resource at a moment's notice. |  |
|---|---|---|---|---|---|---|---|---|---|---|
|  |  |  |  |  |  |  |  |  |  |  |

|  | **Explore anything**There is no limit to what you explore - text copy, concept boards, sketches, diagrams, photos, video or sound files. |  |  |  | **Instant answers**Ask a question and get answers in a few minutes (rather than weeks or months) and thus ahead of your competitors. |  |  |  | **Rich ideas**Ask members to help you create, develop, extend and evaluate new products, services and communication messages. |  |
|---|---|---|---|---|---|---|---|---|---|---|
|  |  |  |  |  |  |  |  |  |  |  |

|  | **Avoid disasters**Reduce risk by consulting members about your planned activities. Learn how to reduce the impact of unpopular decisons. |  |  |  | **Cost effective**Communites are highly cost-effective because recruitment eliminates high sample costs associated with ad-hoc research. |  |  |  | **Continuous feedback**Understand how your customers and prospects change over time - their attitudes, views, behaviours, satisfaction & loyalty. |  |
|---|---|---|---|---|---|---|---|---|---|---|
|  |  |  |  |  |  |  |  |  |  |  |

### Who's Talking Now

Copyright © The Opinion Company 2012-2013. All Rights Reserved.