---
title: "Barriers and delights"
url: https://theopinioncompany.com/index.php/thoughts/itemlist/category/5-barriers-and-delights/
description: "Are the results of your customer experience measurement fully embedded in your business and used to inform strategy and drive customer-centric business activities?"
---

# Barriers and delights

#### [Is customer experience really driving your business?](https://theopinioncompany.com/index.php/thoughts/item/20-is-customer-experience-really-driving-your-business)

Are the results of your customer experience measurement fully embedded in your business and used to inform strategy and drive customer-centric business activities?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/20-is-customer-experience-really-driving-your-business)

#### [Are you really measuring the right things?](https://theopinioncompany.com/index.php/thoughts/item/19-are-you-really-measuring-the-right-things)

Many businesses fall into the trap of measuring absolutely everything. After all, if you have lots of numbers you are bound to find something of significance. Really?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/19-are-you-really-measuring-the-right-things)

#### [Are your research efforts hurting the customer experience?](https://theopinioncompany.com/index.php/thoughts/item/17-are-your-research-efforts-hurting-the-customer-experience)

Creating a positive customer experience is now the focus for many businesses. But how many realise that the act of measuring customer experience is also part of that experience?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/17-are-your-research-efforts-hurting-the-customer-experience)

#### Creating loyal customers in FOUR easy steps

After many years advising clients about customer experience, satisfaction and loyalty we’ve pulled together a bunch of insights into why people switch suppliers or providers.

Read more...