---
title: "Idea exchange"
url: https://theopinioncompany.com/index.php/thoughts/itemlist/category/9-idea-exchange/
description: "Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often."
---

# Idea exchange

#### [Nudging people with Behavioural Economics](https://theopinioncompany.com/index.php/thoughts/item/9-why-is-behaviour-economics-the-next-big-insight-tool)

Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/9-why-is-behaviour-economics-the-next-big-insight-tool)

#### [Should I give away stuff for free?](https://theopinioncompany.com/index.php/thoughts/item/1-why-give-stuff-away-for-free)

Whether you are a small business or a global brand, giving away free stuff can actually make you money. So don’t be stingy about giving away things for nothing. Here’s why.

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/1-why-give-stuff-away-for-free)