Using The Opinion Exchange and Market Research Online Communities has enormous advantages over traditional market research. Together with social media tracking these tools become a huge resource of customer insight.

Real people

Communities serve as virtual "listening posts" where you can listen and learn  from real people in   their own environment.

Deeper insight

You can explore each topic in-depth, getting more information, deeper understanding and better insight to support your decisons.

Save time

Community members are accessible at any time. It's super convenient and you can use the resource at a moment's notice.

Explore anything

There is no limit to what you explore - text copy, concept boards, sketches, diagrams, photos, video or sound files.

Instant answers

Ask a question and get answers in a few minutes (rather than weeks or months) and thus ahead of your competitors.

Rich ideas

Ask members to help you create, develop, extend and evaluate new products, services and communication messages.

Avoid disasters

Reduce risk by consulting members about your planned activities. Learn how to reduce the impact of unpopular decisons.

Cost effective

Communites are highly cost-effective because recruitment eliminates high sample costs associated with ad-hoc research.

Continuous feedback

Understand how your customers and prospects change over time - their attitudes, views, behaviours, satisfaction & loyalty.