Phil Hutton MMRS, Msc

Matt King MBA, PhD, MA

Phil started his market research career in a client-side role in 1995 and has worked for a number of leading global market research agencies since.

Much of his focus has been on online data collection, partly via quantitative large scale panels and also using advanced online qualitative techniques.

As Co-founder of The Opinion Company, Phil hopes to promote a fresh approach to gathering insightful views that enables individuals and consumers, to better express their thoughts; and in turn, for organisations to make faster, more informed decisions.

Naturally inquisitive, some questions Phil asks include....

• What motivates people to tweet and blog every day?
• Do premiership footballers get paid too much?
• Will boom follow bust this time?
• If you were a celebrity, what would you like to be famous for?

Over the past 15 years Matt has held senior marketing, research and insight roles at some of the World's leading organisations.

He is regarded as an authority on branding and innovation. His strength lies in aligning insight with business strategy to deliver action-focussed solutions.

Being a co-founder of The Opinion Company, Matt strongly believes that companies need smarter, faster and more reliable ways of creating new products, services and communications. Using the unique approach developed by The Opinion Company he does exactly that.

Matt is driven by curiosity and would love to know......

• Why do organisations scrimp and save on insight?
• Why are so many adverts rubbish?
• Will the Euro survive in the whole EU?
• How many variants of a product are too many?
• Will austerity lead to happier lifestyles?