The Source

Online communities are a relatively new but not uncommon way of collecting data. We believe we go an important step further in terms of carefully managing constantly evolving groups of people by profiling sub-sets of any community to specific research needs. 

Every member undergoes a unique and carefully constructed screening task which then enables us to target specific audiences.

The Process

We have developed a dynamic platform to enable us to present respondents with a lively, vibrant environment for them to provide considered responses to various questions and multi-media stimuli.

Members can view a variety of topics, communication messages, advertising pre-test concepts and respond to a series of questions, ideas and where appropriate, interact with live moderation.

The Expertise

Innovative, adaptable software is a huge advantage to any study; and together with meticulous recruitment and profiling of respondents gives a solid basis for a variety of data collection needs.

Skilful data collection however cannot produce insightful, actionable insight alone. At The Opinion Company, we call upon the expertise and talent of people who have worked with many leading brands.

More importantly, these are the same people who you will see at the pitch, the set up and the final debrief of every project we work on.